RITON x RAYE RELEASE VIDEO FOR SINGLE “I DON’T WANT YOU”

producer mastermind Riton unveils the video for his latest single, ‘I Don’t Want You’, a scintillating collaboration with singer/songwriter/serial hit-maker RAYE. The video pays homage to the phenomena of the femme fatale through RAYE’s appearances on a variety of magazine covers and features, each more glamorous than the last. It is a perfect visual encapsulation of the dancefloor-ready track, mirroring its larger-than-life vitality and stratospheric production.

Since its release, ‘I Don’t Want You’ has amassed over 11 million  streams, become the #1 Trending Dance Record on Apple Music and is currently rising up the UK Official Chart, breaking the Top 50.

This new single continues a standout year for Riton,  following his mammoth collaboration ‘Come With Me’ with Bradford rising stars, Bad Boy Chiller Crew AKA BBCC and his Platinum selling UK top 5 single ‘Friday’, which is one of the biggest streaming dance records globally this year, reaching the #1 airplay spot at UK radio.  ‘I Don’t Want You’ also welcomes a fresh chapter for the newly independent pop behemoth RAYE,  who recently had a Top 5 hit with ‘Bed’, her collaboration with Joel Corry.  She also received a BRIT Award ‘Best British Single’ nominated for her track ‘Secrets’ with DJ Regard and released her own solo single “Call On Me”.

Riton’s club hits are defining a generation – and making them party hard. He’s found a firm footing at the top of the charts thanks to smashes like the GRAMMY nominated ‘Rinse & Repeat’, ‘Turn Me On’ which has garnered over 300 million streams and most recently, his aforementioned mega hit  ‘Friday’. He also co-produced on the Dua Lipa and Silk City single ‘Electricity’, a smash that went on to win the GRAMMY for ‘Best Dance Recording’, proving his ability to countlessly reinvent himself in an ever-growing crowded market. And yet he’s also a maverick who has forged a unique path alongside dance music’s best. His influence across club culture is vast, stretching back decades and across myriad sounds and scenes, connecting the dots between electroclash and electro-house, UK bass and hip-house, and injecting club music with some much-needed personality.

As one of the Top 130 most streamed artists in the world on Spotify with over 22 million monthly listeners,  RAYE is a multi-hitmaker,  celebrated song-writer and award winning artist, amassing over 1.4 billion Spotify streams of her own music. She has a double Platinum, three x Platinum, two Gold and five Silver singles under her belt and is indisputably one of today’s premier songwriters in the UK. She has written songs for artists such as John Legend, Major Lazer, Charli XCX, Little Mix, Hailee Steinfeld, Quavo, Normani, Ellie Goulding, Jax Jones, Khalid, 6LACK and Jessie Reyez, and worked with the world’s biggest songwriters and producers including David Guetta, Diplo, Bloodpop, Andrew Watt, Jin Jin, Kamille, Julia Michaels, Fraser T Smith, Fred Ball and Justin Trantor. She also co-wrote Beyonce’s single ‘Bigger’, the opening track from the new Lion King inspired album. In 2019 she was awarded The BMI Impact Award in recognition of her ‘groundbreaking artistry, creative vision and impact on the future of music’.